Lexical-Stylistic Features in Media Discourse
DOI:
https://doi.org/10.69760/aghel.026002007Keywords:
media discourse, lexical features, stylistics, framing, persuasionAbstract
This study investigates the lexical-stylistic features of media discourse, focusing on how linguistic choices shape meaning, influence interpretation, and reflect ideological positions. Drawing on a corpus of 50 media texts, including news articles, editorials, and social media posts, the research applies a mixed-methods approach combining quantitative frequency analysis with qualitative discourse interpretation. The findings reveal that media discourse is characterized by the extensive use of evaluative vocabulary, loaded language, and recurring lexical patterns that reinforce key themes. In addition, stylistic devices such as metaphor, hyperbole, rhetorical questions, and parallelism are widely employed to enhance engagement and emotional impact. The study also demonstrates that lexical and stylistic features function together as framing mechanisms, guiding audience perception by emphasizing certain aspects of reality while downplaying others. Differences across media platforms are identified, with digital media showing a higher tendency toward informal, expressive, and attention-driven language. These results support existing theories in stylistics and critical discourse analysis, highlighting the persuasive and constructive nature of media language. Overall, the study underscores the importance of critical language awareness in understanding media messages and contributes to ongoing research on discourse, communication, and ideology.
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